You want leads, a lot of leads.
Leads that are high quality and will not waste your time.
And you need them fast and your monkey brain wants to run ads to get them.
So you wonder: “should I stick with the good old Facebook ads or…
run TikTok ads?!”
Well, well well-That is what I am going to cover.
Let us get right in:
Table of Contents
The quick answer for Leads ads
If you are looking for the quick answer, then for Leads ads, it is TikTok by far
Now I know most of you are not insane enough to go run ads based on just this answer.
You probably want an explantion:
TikTok is not for kids anymore
All age goups are on TikTok, with all kind of content being posted every day.
After all, with 1-2 billion active users, they can not all be kids….right?!
You can even target for income, if that is your wish.
Ok, Facebook can do that too. You might think.
BUTT
It has a high barrier for entry
“Make TikToks, not ads” is a very famous saying in the space.
This means, if you want success on TikTok, wether oragnically or paidly?
Then you will need to make creative that do not look like comercials.
Becuase everyone hates ads, I even sometimes report bad ads.
And let me tell you a little secret,
Come closer:
50% of conpanies make shit ads on TikTok.
What does that mean?!
This means it is harder to make good ads on TikTok that convert or get you good leads.
This means your competitors likely suck.
Keep in mind it is a high barrier for entry for you too,
Watch my guide on how to run TIkTok ads, from A-Z here.
And click here to avoid common mistakes.
TikTok has lower advertiser pool than Facebook.
What does this mean?!
One: Lower CPM.
Two: Unsaturated Leads in your industry.
If you come in with a good offer and a good creative, then you will do great.
On facebook, most industries are saturated, so you need to make an extremly good offer to beat your competitors.
Of course, you can just spend more money. If that is the case, do both TIkTok and Facebook.
Last Words
Anyways, that is all from me.
Go follow me on twitter (or x now, Elon has some great naming talent) , I am active there every day.
Read my guide on how to run TIkTok ads, from A-Z here.
And click here to avoid common mistakes on running TikTok ads.
